Inspired by an elegant and stylish grandma named Elsa, Elsa And Me was founded in 2009 to fill the gap of feminine business wear for women. Swedish born Brooklyn-based designer Maja Svensson left her corporate job to become the passionate business woman she always dreamt of. Her aim with Elsa And Me is to empower women to feel feminine and powerful in their everyday life. The signature Elsa dress is comfortable for work and elegant during cocktail hours. The dress is made of organic cotton fabric, produced locally in New York City and designed not to be dependent on a short term trend.

Model Madeleine Wallgren
Hair and make up by Petra Glimring
Production by Anna Lilius